Sun Devil Stadium – For More Than Just Football

Arizona State hockey. Professional soccer. Goat yoga.

If ASU administrators have their way, all three will find a home in Sun Devil Stadium soon.

“There’s a reason why we beat MIT and Stanford three years in a row, and it’s going to be four and five,” Colleen Jennings-Roggensack said about ASU’s No. 1 ranking in innovation.

The university has started its final phase of renovating and retrofitting Sun Devil Stadium. The role of Jennings-Roggensack, ASU’s vice president for cultural affairs and executive director of ASU Gammage, will be significant.

She has been tagged to lead Sun Devil Stadium 365, an initiative to help transform the facility for community use year-round. The total cost of the three phases of construction, which will add an indoor fourth level on the east side for functions, is expected to top $300 million.

“I think it’s awesome,” ASU football coach Todd Graham said. “I think it’s very innovative. It’s reflective of our university and makes sense. Why have a stadium to use six or seven times a year when you can use it for teaching and education, and bring as many people into our venue as we possibly can?“

Soccer games, movie nights and goat yoga

One idea that intrigues ASU is not usually associated with a football stadium. The university has been in contact with officials at Michigan Stadium and Fenway Park because both have hosted NCAA hockey. ASU is interested in doing the same, and more.

“Well, we would do that, have a rink, but we’d have peewee hockey, and we’d do figure skating, and we’d do open public skating, and then we would end with our own hockey teams, our men and women’s hockey teams, playing there,” Jennings-Roggensack said.

Other events the university is interested in hosting includes pro soccer games and high school football championships.

“What if we were able to have games with friendlies, which are like the national teams from around the world, like the Mexican National Soccer Team, to have them come here?” Jennings-Roggensack asked.

When football is not in season, the university hopes to grow out the grass and give the stadium the feel of a park. The goal is to host movie nights, when families can bring a blanket and sit on the grass, or where people can come and participate in various athletic activities.

“The field after football grows and becomes more like Central Park, so what if you could come every morning and we have goat yoga out there, and you could do your yoga with your goat,” Jennings-Roggensack said about the increasingly popular activity.

Arizona State: Leaders in innovation

The goal for the stadium project was to go beyond the average university’s use of an athletic facility to maximize investment. The idea was sparked by ASU alumnus Jack Furst, who was named ASU’s 2017 Founder’s Day Philanthropist of the Year.

“Jack raised a lot of the money for the stadium and he said if we are going to do that, are we really going to do it for seven football games a year? And the answer is no,” Jennings-Roggensack said.

Furst strongly believes in ASU’s effort to step up its sustainability game, and its efforts to lead a revolution among the way spaces like a college football stadium are used. The goal is to convert a facility that has a two percent utilization rate into a space with a 98 percent rate.

“It’s natural for ASU to rethink the improbable,” Furst said in a statement. “As leaders in innovation, ASU is always chasing what we have learned from the past to change and impact the future.”

Jennings-Roggensack agreed, saying, “What’s been really great is we’ve actually been able to access the intellectual power of Arizona State University students and the same thing will be true with sustainability as we move on there.”

ASU’s vision for the future has Sun Devil Stadium is the central hub of not only the campus, but of all of Tempe.

“Sun Devil Stadium is an iconic venue in the Valley and through its reinvention can serve a purpose beyond football game days in the fall,” Ray Anderson, vice president for university athletics, said in a statement. “Stadium 365 allows Sun Devil Stadium to become a destination for a multitude of events. This belongs to the public. It is not just Sun Devil Athletics.”

The school has been working with students, ranging from those in the Herberger Institute for Design to the W.P. Carey School of Business. The design school’s objective is to make the space more efficient for the people using it and has created booths that can be used at job fairs or festivals. The business school worked in teams to run surveys at other colleges and helped put budgets together.