Mezona Market Opens Friday
Sweet Cakes Cafe in Mesa has served some of the best sugar cookies on Main Street for more than a decade, but the bakery will unveil a new concept called the Mezona Market in a grand opening celebration Friday.
Rest assured, you can still get your cinnamon rolls, cookies and other sweet treats.
Sweet Cakes no longer serves lunch fare, but it will continue to serve up fresh bakery items at the market. And be surrounded by more than a dozen other local makers and bakers in the shop at 21 W. Main St.
The homey market is named after the Mezona, a once popular Mesa venue that hosted dances to theatrical performances for decades until it was rebuilt as a motel in 1971. Brothers-in-law and co-owners Sean Huntington and Cameron Jarman hope the market embodies the same community hub vibe.
“We feel like this is the future of retail, period,” Jarman said of the collaborative space for makers to come together and sell their goods. “People are craving something made with love and passion.”
The grand opening from 6 to 8:30 p.m and will include music, food, giveaways and a chance to peruse items from 16 small businesses selling such items as leather bags, decor, handmade signs, clothing and pizza.
The longtime Mesa family that owns Sweet Cakes is behind the Mezona Market, spearheaded by the Huntington and Jarman.
Dreaming over the dinner table
The family mapped out plans across the dinner table three months ago.
They envision the market as a place to showcase their favorite local spots, as well as their own company, Keep It Wild Co., which features outdoor-inspired items and apparel and organizes wilderness cleanup initiatives.
“We’ve been looking for a retail space to sell our products where we live here in Mesa, and also build more community,” Sean Huntington said.
The plan has come together with 16 of the 25 tenant spots filled.
“The common theme is (a business) that’s small enough that they need a home base and that’s local enough to have ties here,” Jarman said.
But they’re not looking to create restrictions. “If your business is founded on community and you’re a good business and work hard, then we’d love to have you,” he said.
The fifth-generation Mesa brothers say the process of coming up with the market was a family endeavor, involving their spouses and their Sweet Cakes co-owner parents, Kellie and Nick.
As a family that traces their roots back to Mesa’s first mayor in 1883, they are excited to see the market help build a better Mesa.
Collaborative retail to Main Street
Huntington and Jarman say the market-style shopping experience will soon become standard across the country. This kind of collaborative retail is where the pair sees the industry heading.
“We’re trying to combine that (big brand-name shopping) experience with the love and the passion in small makers who couldn’t typically afford a front retail space in a downtown area. We’re allowing them to find a home within Mezona Market,” Jarman said.
Mesa is an especially important place for this type of model, they said.
“Mesa has the bones of being great and there’s already a lot of great shops here. Hopefully, (the creation of Mezona Market) invites other stores to consider taking part,” Sean Huntington said. “Small businesses want a storefront, flagship experience, but we also want to surround ourselves with other small business owners and be able to network and grow together.”
The market’s regular hours will be from 10 a.m. to 6 p.m. Monday through Thursday and 10 a.m. to 8 p.m. Friday and Saturday.
Read original article here to see what businesses will open in the Mezona Market.